Collaborate

At IGers Birmingham we collaborate with organisations and individuals who share our passion for photography, community and Birmingham, to develop opportunities that are mutually beneficial for the organisation / individual and for the IGers Birmingham community.

We are always looking for organisations and individuals to collaborate with us on different projects, such as:

  • Hosting instameets (events for photographers) / social events / workshops,
  • Delivering workshops
  • Sponsoring competitions, exhibitions or blog posts
  • Providing social media influencer opportunities.

Why do IGers Birmingham want collaborators?

Quite simply, we rely on working with collaborators to offer an exciting and diverse range of opportunities for our community.

Whilst a number of our instameets are organized purely by IGers Birmingham without the need for collaboration with anyone else, lots of our instameets do involve others (very often this has been by their invitation). Members of the IGers Birmingham community benefit from our instameet collaborations as they may get exclusive access at no cost to a location or opportunity. People are part of the IGers Birmingham community as it a way in which they can meet others with a common interest, explore spaces for photographic purposes with others, learn something new and meet other people (in person and virtually).

Sponsorship of competitions, exhibitions or blog posts allows us to provide prizes which we would not otherwise be able to, as IGers Birmingham is run on a voluntary basis and no fees are charged to community members. Sponsorship can be purely financial, or sponsors can be as involved as they want to be.

Collaborating with us on workshops allows us to provide deliver development opportunities for our community members.

Who have IGers Birmingham collaborated?

Organisations and people that IGersBimingham have collaborated with include:

  • Bacardi for behind the scenes coverage of the production of a promotional video for Stefflon Don, part of the “Do what moves you” campaign
  • ODEON cinemas for a competition to win tickets to the launch of their new Cinema Lux
  • West Midlands Growth Company for coverage of the Mayor’s Big Weekend
  • The airline BMI regional who provided six tickets for members of the community to fly on the maiden flight on BMI’s new route from Birmingham to Nuremberg, via Rabbit Rabbit PR agency
  • Birmingham Museums Trust for an exhibition at the Museum of the Jewellery Quarter (November 2017 – June 2018) plus instameets at Soho House and Sarehole Mill
  • Bacchus PR agency for whom we provided a bespoke instameet for a number of bloggers who were visiting Birmingham for the launch of a new hotel
  • Hidden Spaces for instameets at Central Methodist Hall and Steelhouse Lane Lock Up
  • Byron Burger, the Alchemist, Park Regius and others for a first look to celebrate the launch of their new Birmingham establishments
  • IKON for two instameets
  • University of Birmingham for two instameets (general campus and new library), plus an instameet at the Barber Insitute of Fine Arts & Winterbourne House and Gardens
  • Birmingham Mail who have run multiple features on our instameets
  • Birmingham Botanical Gardens for two instameets (arranged via Barques PR agency)
  • Moseley Road Baths for two instameets
  • JQ BID who partly sponsored our 2017 exhibition and with whom we ran an instameet
  • Visit Birmingham who we have worked with on multiple instameets and competitions
  • Birmingham Retail BID who have sponsored a competition
  • Birmingham Sealife Centre for an instameet
  • Birmingham Hippodrome for two instameets
  • Photographer Ross Jukes for a long exposure workshop
  • Warwick Castle for a instameet
  • City of Colours festival for an instameet
  • Fort Dunlop for a rooftop instameet (via Headline Communications)
  • The Electric Cinema for an instameet with Flatpack Film Festival
  • The Birmingham Midland Institute for an instameet and providing a venue for a workshop
  • Photographer Kris Askey who ran a street photography workshop
  • Google Digital Garage who have run two workshops
  • Alpha Works who provided a venue for a workshop
  • Bistrot Pierre for a first look food themed instameet to celebrate the launch of their new Birmingham restaurant
  • West Midlands Fire Service for an instameet at one of their fire stations
  • Visit England for an instameet at the Black Country Living Museum as part of English Tourism week
  • Canals & River Trust / National Trust for an instameet at the Birmingham Roundhouse to capture it before it’s renovation
  • Black Country Living Museum for an instameet with IGersUK and Visit England.

Why collaborate with IGers Birmingham?

Collaborating with IGers Birmingham to host an instameet or sponsor a competition / blog post generates high quality user generated content on social media which will raise awareness of your organisation / location. In addition, this content is available to you for reposting on your own social media channels (with credit to the user) and potentially the opportunity to get original high resolution digital files of the image(s).

Collaborating with us to deliver a workshop allows you to share your knowledge with others and gain exposure.

You will be hard pressed to find a more enthusiastic, active and diverse photography community. The community is made up of approximately 300 regular posters / event attendees – members are at all different skill levels but are united through a common interest and passion for photography. IGers Birmingham events can be limited or unlimited depending upon location, with unlimited events attracting up to 170 people. IGers Birmingham is also part of a global network – find out more about this and our history here.

Typically exposure levels and statistics for the @igersbirmingham accounts are as follows (all gained organically, nothing paid for).

Instagram:

  • 17,000 followers, around 60% based in West Midlands, rest are a mix of the rest of the UK and international
  • Most followers are aged 25-34
  • Stories typically seen by over 1.2k accounts.
  • Average of 7k impressions per post.
  • 51k post impressions per week on average – increases when we have events.
  • Each attendee at an event will post at least 1 image. Most attendees have been 1k and 5k followers. Some have under 1k, a small number have between 5k and 15k, a small number have between 15k and 60k.
  • Approx 150 posts by others to the hashtag each day.

Twitter:

  • Approx 2,200 followers
  • POTD tweets average between 500 – 1000 impressions
  • POTD tweets average between 30 – 70 engagements (likes, RT, opens, clicks etc)
  • Blog post tweets average between 1,000 and 2,500 impressions
  • Blog post / event tweets average between 70 -200 engagements (including likes, RT, opens, clicks).

Facebook:

  • Approx 1,600 followers
  • Approx 100 page views per week
  • Reach of approx 1000 people per week
  • Approx 450 post engagements per week
  • Facebook group for photographer element of the community has over 200 members.

Website:

  • Blog posts average at least 600 views per post.

Who are we not looking to collaborate with?

We are not looking to collaborate with organisations / individuals who are not providing opportunities for our community, i.e. are just solely promoting themselves, or do not align with our values of community, photography, and / or Birmingham.

Interested?

If you would like to collaborate with IGers Birmingham, please get in touch via igersbirmingham@gmail.com. We look forward to hearing from you!